DiscoverThe Social CircleThe Right Way to Use Reels and TikTok Trends for Growth | The Social Circle | Ep 22
The Right Way to Use Reels and TikTok Trends for Growth | The Social Circle | Ep 22

The Right Way to Use Reels and TikTok Trends for Growth | The Social Circle | Ep 22

Update: 2025-07-28
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Trends can grow your account... or totally kill your vibe.

In this episode, we’re breaking down how to use trends in a way that feels natural, authentic and actually works for YOUR brand.

Candace and Jennifer share how they’ve seen trends succeed and flop, the importance of choosing what fits your content, and how to remix a trend so it reflects you (not someone else’s brand).

We’re talking:

  • Choosing trends that match your niche

  • Translating—not copying—trending content

  • The difference between trends and evergreen

  • Why some viral moments backfire

  • Real examples from creators who got it right


💡 Circle Hack: Use TikTok to spot trends before they hit Instagram


Inside the VIP Circle: How Week 8 of our Creator Boot Camp helps you test and track trends with actual feedback

Want support while you test content? Come hang out inside The Social Circle VIP.


🎧 New episodes every week. Subscribe, share and make sure you catch us back here next time!


💡 Tools & Resources:

Repurpose.io - https://repurpose.io?fpr=311209&fp_sid=tsc

Beacons - https://beacons.ai/signup?c=candace.wells

Shannon McInstrie - https://www.instagram.com/shannonmckinstrie/

UnLearn16 - https://www.instagram.com/unlearn16/


Welcome to The Social Circle!

The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact.


Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.


From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience, whether you're just getting started or refining your strategy.


💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence:⁠ ⁠⁠skool.com/the-social-circle-vip-1058⁠ 


🎙 New episodes every week! Subscribe now:⁠ https://www.youtube.com/@Thesocialcirclevip⁠


Spotify: ⁠https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w⁠ 


Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683⁠

 

Amazon Podcasts: ⁠https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle⁠ 


iHeartRadio: https://iheart.com/podcast/268858070/


JENNIFER OFFICIAL LINKS:

YouTube: ⁠https://www.youtube.com/@jenniferradolak⁠ 

Instagram: ⁠https://www.instagram.com/jen_radolak/⁠  

TikTok: ⁠https://www.tiktok.com/@jenniferradolak⁠ 

Facebook: ⁠https://www.facebook.com/Hellothere85⁠ 


CANDACE OFFICIAL LINKS:

YouTube: ⁠https://www.youtube.com/@justtheblendedwells⁠ 

Instagram: ⁠https://www.instagram.com/justtheblendedwells/⁠

TikTok: ⁠https://www.tiktok.com/@justaflchick⁠

Facebook: ⁠https://www.facebook.com/candace.monicaa⁠


** This video was not created for children under the age of 13**


Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale.  This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.

FTC: This video is not sponsored

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The Right Way to Use Reels and TikTok Trends for Growth | The Social Circle | Ep 22

The Right Way to Use Reels and TikTok Trends for Growth | The Social Circle | Ep 22

Candace Wells and Jennifer Radolak